Introduction
1 RISE UP
2 PULL TOGETHER
3 SPEAK OUT
4 SUPPORT THE VICTIMS
5 NAME IT, KNOW IT
6 UNDERSTAND THE MEDIA
7 KNOW YOUR CAMPUS
8 TEACH TOLERANCE
9 MAINTAIN MOMENTUM
10 PASS THE TORCH
PRESS CENTER
Pledges
Resources & Extras
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UNDERSTAND THE MEDIA: Illustration by Ulla Puggaard













UNDERSTAND
THE MEDIA

Student advocates living amid campus bias crises typically find themselves in one of two situations:

  1. They're getting too much media attention, and it becomes distracting and divisive; or
  2. They're not getting enough media attention, and issues remain ignored and unaddressed.

Whichever situation you find yourself in, it's important to understand and learn to work with the media, either as an advocate for less-intense coverage or as an advocate for increased coverage of important issues.

Welcome to Mass Media 101.

Your job, as a student advocate, is to make sure that newspaper, TV and radio reports are accurate, thorough and responsible. Poor or inaccurate media coverage — and poor handling of the media — can increase suspicion and anger on campus.

Working with the media can bring complications as well as benefits. Do you know the best way to deal with media hype?


Next >   6 UNDERSTAND THE MEDIA · page 2

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